Social media pressure can motivate success but fuels false lifestyles – Business consultant
By Solomon Nartey Tetteh
A business consultant and CEO of Sebs Inspiration, Sebastian Appiah, has argued that while social media pressure is often viewed negatively, it can also serve as a valuable motivator for individuals and businesses.
Speaking on the Business Breakfast Show on Zed 101.9 FM, Mr Appiah noted that seeing others showcase their achievements online can push people out of their comfort zones and encourage them to strive for greater success.
“If you don’t see what others are doing, you may feel too comfortable in your own space. We don’t succeed on convenience. Sometimes, the pressure you feel when others are showcasing their achievements can push you to pursue excellence,” he explained.
Mr Appiah emphasised that in the business environment, the successes of competitors often inspire others to raise their standards.
“When you see another company growing its market share or improving visibility, it keeps you on your toes and motivates you to do better,” he noted.
Mr Appiah revealed that many businesses seek his services after realising that their competitors are performing better in areas such as branding and visibility.
While acknowledging that some people exaggerate their accomplishments online, he maintained that the resulting pressure can still promote innovation and excellence.
The business consultant indicated that social media is reshaping how many young people define success, often pushing them into unsustainable lifestyles.
He observed that platforms like TikTok have amplified the culture of showcasing results without context.
“Today, people are always showcasing achievements online. We admire business moguls here in Ghana, across Africa, and globally, but what we often fail to see are the sacrifices, setbacks, and years of hard work that went into their success,” Mr Appiah explained.
According to the consultant, this results-driven obsession has created a culture of imitation rather than inspiration.
“Because we only see results, people feel pressured to emulate them instantly. Some even go as far as borrowing or renting cars just to appear successful, while others exaggerate their achievements to keep up appearances,” he stressed.
Mr Appiah warned that such practices not only misrepresent reality but also trap many in debt and false identities.
He urged the public, especially young entrepreneurs, to focus on genuine growth and the processes behind success rather than chasing superficial validation.
