Mövenpick Ambassador Hotel Eyes Wider Community Reach as It Marks 15 Years
By Maame Efua Kwaduah
The Mövenpick Ambassador Hotel Accra says it is repositioning its operations to serve a broader section of the Ghanaian community, with a focus on flexible hospitality services, customer-centred experiences and greater community engagement.
The move forms part of the hotel’s plans as it marks 15 years of operations in Ghana, having established itself as a premium hospitality brand while seeking to make its services accessible to different segments of the market.
General Manager of the Mövenpick Ambassador Hotel Accra, Isaac Okpoti Adjei, said the hotel’s journey over the past 15 years had been driven by a deliberate effort to evolve with the market and provide services that meet the needs of different categories of customers.
Speaking at the hotel’s 15th Anniversary Press Soirée, Mr. Adjei said Mövenpick entered the Ghanaian hospitality market at a time when there was only one five-star hotel in the country.
He said the hotel came into the market as a premium brand but had since worked to challenge the perception that five-star hospitality was only meant for people with significant financial resources.
“Many people see hotels as places that are only available to those who have their resources. Our endeavour over the years is to bring our product closer to the community,” he said.
Mr. Adjei said the hotel had developed a range of products designed for different segments of society, including individuals, families and businesses.
“When you come to Mövenpick, whether you are an individual, a family, a business executive, we have tailor-made products for all sides of the community and the segment of the market,” he said.
He said the hotel had also ensured that its products were flexible enough to meet the needs of customers organising different types of events.
According to him, customers organising weddings, corporate meetings, board meetings, conferences and national events could receive tailor-made services based on their requirements while still enjoying international hospitality standards.
He said the hotel’s approach was to ensure that customers and their guests were satisfied regardless of the nature or scale of the event.
Mr. Adjei also noted that the hotel had a responsibility to preserve the heritage associated with the former Ambassador Hotel, which preceded the Mövenpick brand.
“We also remember that we have a legacy because we came on the back of the Ambassador Hotel. Everybody in Ghana knows what the Ambassador Hotel represents in Ghana,” he said.
He said Mövenpick had therefore sought to combine the rich culture and heritage of Ghana with international hospitality standards.
Looking to the future, Mr. Adjei said the hotel would continue to invest in innovation and develop activities that bring it closer to the community.
“For the next five to 15 years, expect nothing but the best in terms of tailor-made products, activities that are also closer to the community and outreach to ensure that we give back to the community,” he said.
As part of activities marking its 15th anniversary, the hotel is introducing a number of initiatives built around the number 15.
Mr. Adjei said groups of 15 people would qualify for special offers, including packages for brunches, meetings, board meetings and conferences.
He said families and other customers could also benefit from special arrangements provided they met the required number.
He said the initiatives were part of efforts to make customers an integral part of the anniversary celebrations while encouraging them to experience the hotel’s services.
Mr. Adjei also called for greater attention to employee empowerment within the hospitality industry, saying the success of the sector depended heavily on the quality and attitude of its workforce.
