S3fa Speaks on Hurtful Social Media Criticism

Ghanaian songstress S3fa has opened up about the emotional toll of social media criticism, revealing how a harsh online comment questioning her intelligence and talent once left her deeply wounded.
Speaking in an interview, the “E Choke” hitmaker recounted a moment she describes as one of the lowest points in her career. According to her, a social media user suggested that her record label boss, D-Black, was wasting resources on her.
“One thing that really broke me was one time when I went on Twitter. Somebody was like, ‘I feel like D-Black is wasting his money on S3fa. She’s talentless, a nice girl but just brainless’,” she said.
The singer explained that the comment struck a nerve because it dismissed the years of hard work, sacrifice and personal investment she had poured into building her music career.
“In my mind, I’m like, you don’t know what goes on behind the scenes. You don’t know how much work I put in or how much investment I’ve made. To sit on social media and say I am just beauty without brains, it was very disturbing,” she said.
S3fa noted that being judged solely on her appearance was particularly painful, as it reduced her efforts and creative contributions to mere physical attributes. She emphasised that the music industry demands relentless effort, discipline and resilience, qualities she has consistently demonstrated.
Despite the emotional setback, the artiste said the criticism ultimately became a turning point. Rather than allowing the negativity to define her, she channelled the hurt into motivation.
“It pushed me to work harder and prove myself,” she said, adding that the experience strengthened her resolve to succeed.
Today, S3fa is regarded as one of the notable female voices in Ghana’s contemporary music scene, boasting several hit songs and high-profile collaborations. While she acknowledges that public scrutiny comes with the territory, she hopes her story will encourage young creatives to remain focused and confident in their abilities despite online criticism.


