Job Advertisements Decline by 4% to 2,614 in 2025 – BoG
The number of jobs advertised across selected print and online platforms in Ghana declined marginally in 2025, reflecting a moderation in labour demand even as broader employment indicators showed signs of resilience.
According to the January 2026 Monetary Policy Report released by the Bank of Ghana, a total of 2,615 job advertisements were recorded in 2025, compared to 2,725 in 2024, representing a 4.0 percent year-on-year decline.
The report noted that job advertisement data, while not exhaustive, serves as a useful proxy for tracking labour demand trends in the economy, particularly within the formal sector.
On a month-on-month basis, the data also showed a contraction in hiring activity toward the end of the year. Job vacancies declined by 4.8 percent in December 2025 to 2,614, down from 2,746 recorded in November 2025, suggesting a slowdown in recruitment momentum.
Cumulatively, total job adverts for the year stood at 35,546, slightly lower than the 35,810 recorded in 2024. The marginal drop indicates that while hiring appetite softened, the decline was not severe, pointing to a relatively stable labour demand environment amid improving macroeconomic conditions.
In contrast to the dip in job advertisements, employment conditions showed signs of improvement based on data from the Social Security and National Insurance Trust. The total number of private sector contributors to SSNIT increased by 3.8 percent to 1,111,627 in November 2025, up from 1,070,753 during the same period in 2024.
This increase suggests a gradual expansion in formal sector employment and improved compliance with pension contributions, which often reflects better job retention and workforce stability.
However, on a monthly basis, SSNIT contributor numbers dipped slightly from 1,117,118 recorded in October 2025, indicating minor fluctuations in employment levels.
Analysts say the divergence between job advertisement trends and SSNIT contributions highlights a nuanced labour market dynamic, where companies may be slowing new hiring while maintaining or stabilising existing workforce levels.
The data comes at a time when Ghana’s macroeconomic environment is improving, with easing inflation and stabilising economic conditions expected to support business confidence and, potentially, hiring activity in the medium term.
The Bank of Ghana’s report suggests that while the labour market is not experiencing significant contraction, sustained economic recovery and private sector expansion will be critical to driving stronger job creation going forward.
