Despite Challenges, Ghanaian Beverage Brands Continue to Thrive — GMA CEO
By Maame Efua Kwaduah
The Chief Executive Officer of Global Media Alliance (GMA), Mr. Ernest Boateng, as noted that Ghana’s beverage industry continues to thrive despite economic pressures and market disruptions like the COVID-19 pandemic.
Delivering the keynote address at the launch of the 10th Anniversary of the Ghana Beverage Awards (GBA), Mr. Boateng said Ghanaian beverages are now making their mark on international shelves and contributing significantly to national development.
“Ten years ago, the Ghana Beverage Awards began with a simple mission: to recognize quality, uplift Ghanaian brands and promote internationally competitive standards. Today, Ghanaian beverages proudly sit on shelves across continents, creating jobs, empowering communities and driving economic value,” he said.
Mr. Boateng attributed this progress to strong collaboration across the production and supply chain from farmers and manufacturers to distributors, marketers and consumers.
He highlighted that the credibility of the awards comes from a rigorous evaluation process that looks beyond taste and packaging to include quality assurance, regulatory compliance, manufacturing standards, operational consistency and ethical business practices.
Looking ahead, the GMA CEO said sustainability and responsible business practices must define the industry’s next decade.
“Environmental, social and governance principles must define the next decade. Many Ghanaian brands are already leading with eco-friendly packaging, responsible sourcing, water stewardship, renewable energy adoption, women-led innovation and community investments. Sustainability is no longer optional, it is a business imperative,” he emphasized.
Mr. Boateng also commended the team behind the awards, praising the creativity and dedication of the GMA events team, judges and committee members whose efforts sustain the credibility and prestige of the GBA.
The launch ended with a symbolic toast celebrating ten years of excellence, innovation, sustainability, growth and women empowerment.
As the GBA marks its 10th year, it continues to raise industry standards and strengthen the global competitiveness of Ghanaian beverage brands.
