GTA promotes trade, investment at inaugural GIEIF 2025
The inaugural Ghana International Expo and Investment Forum (GIEIF 2025), a landmark initiative by the Ghana Tourism Authority (GTA) in partnership with the Ministry of Foreign Affairs and Judimedia Consult, has ended in Lagos, Nigeria.
The four-day event brought together business leaders, policymakers, investors, and innovators from across West Africa and beyond to explore trade, tourism, and investment opportunities while strengthening regional cooperation.
It was held under the theme: “Unlocking Investment Potential Through Intra-African Trade and Tourism.”
Mrs Maame Efua Houadjeto, Chief Executive Officer of the GTA, described the event as a strategic milestone in Ghana’s push to deepen economic integration and position itself as a regional hub for commerce and responsible tourism.
“In hosting this landmark event, we took a bold step towards fostering regional integration and global partnership. Our presence in the commercial heart of Nigeria underscored our commitment to strengthening the vital economic and cultural ties between our nations and across West Africa,” she said.
The forum featured two main components: an international exhibition showcasing products and services from Ghanaian and West African enterprises, and a high-level investment forum, which included two days of panel discussions with ministers, CEOs, policy experts, and global investors.
According to Mrs Houadjeto, the event served as a “strategic manifestation” of her vision to position Ghana not only as a world-class travel destination but as a holistic platform for innovation, commerce, and connection.
“In collaboration with the Ministry of Foreign Affairs, we leveraged Ghana’s diplomatic network to bring the world to West Africa’s doorstep. GIEIF 2025 became a global platform for dialogue on tourism, investment, and trade,” she remarked.
Discussions and exhibitions focused on bankable opportunities across key sectors including agribusiness, trade, technology, tourism, energy, and manufacturing.
Special attention was given to the roles of Ghana and Nigeria as economic drivers within the African Continental Free Trade Area (AfCFTA), offering access to a combined market of over 1.3 billion people.
A major cultural highlight of the event was the ‘Culture Exchange Explosion,’ which celebrated the rich heritage and traditions of both Ghana and Nigeria through music, cuisine, fashion, and performance, offering participants an immersive networking environment.
“This initiative was more than just an event; it was a catalyst for sustainable development and a call to action for investors, entrepreneurs, and leaders to build lasting partnerships,” Ms Houadjeto noted.
She expressed appreciation to the governments and ministries of both Ghana and Nigeria, and to all stakeholders who contributed to the event’s success.
