National Film Authority holds dialogue to drive industry growth
The National Film Authority (NFA) has hosted the 2025 National Film Dialogue in Accra, bringing together stakeholders from across Ghana’s film industry to chart strategies for accelerating growth and boosting global competitiveness.
Held under the theme “Accelerating Industry Development,” the event featured leading actors including Majid Michel, Fred Amugi, Roselyn Ngissah, Nicki Samonas, Bill Asamoah and Martha Ankomah, alongside producers, filmmakers and industry experts.
Discussions centred on filmmaking, financing, content creation, marketing and the role of technology in enhancing production quality and positioning Ghanaian films for international audiences.
NFA CEO Kafui Danku Pitcher underscored the importance of inclusive decision-making in shaping film policy.
She emphasised that all stakeholders must be involved to ensure fair representation, while acknowledging challenges such as poor sound and visual quality in local productions.
“Sometimes the sound is so piercing that you don’t even want to watch,” the NFA CEO admitted, adding that the Authority will roll out training programmes in storytelling, sound design and visual production in collaboration with global experts.
Financing remained a major concern. Pitcher announced that the Ghana Academy of Film and Television Arts (GAFTA) had donated GHS100,000 towards a proposed national film fund, calling it a “wake-up call” for others to contribute.
The NFA CEO urged the private sector and development partners to support the initiative, stressing that funding should not rely solely on government.
Panellists highlighted the need to leverage modern technology in production and marketing while calling for stronger regulatory measures to maintain industry standards.
Concerns were raised about inconsistent storytelling, outdated techniques and the need for innovation to compete effectively with global content.
Despite its growth, Ghana’s film sector continues to grapple with limited financing, inadequate training and competition from international productions.
The Dialogue, however, aimed to address these challenges by fostering collaboration, innovation and stronger policy backing.
With renewed focus on training, financing and quality regulation, the NFA says it is committed to positioning Ghana’s film industry for long-term success both locally and globally.
