Domestic tourism key to Ghana’s economic growth — Expert
By Solomon Nartey Tetteh
A Project Manager and Tourism Expert, Delali Kotoka, has underscored the importance of domestic tourism as a strategic driver of Ghana’s economic, cultural, and social development.
Speaking on the Root and Route show on Zed 101.9FM, Mr Kotoka explained that while Ghana has historically focused on attracting international visitors, particularly through high-profile initiatives such as the Year of Return, greater emphasis must now be placed on promoting domestic tourism for long-term sustainability.
“Domestic tourism helps diversify the economy and reduces overreliance on international arrivals. It creates jobs, sustains small businesses, and supports sectors like hospitality, food, transport, and crafts,” he said.
Mr Kotoka stressed that encouraging Ghanaians to travel within the country could spark growth across the value chain from artisans and tour operators to restaurants and hotels.
Increased local travel, he noted, would also drive infrastructure development as investors begin to build lodges, rest stops, and other facilities outside Accra.
The tourism expert highlighted the role of domestic tourism in fostering cultural preservation and national unity.
He observed that many Ghanaians have never travelled beyond their immediate regions, which limits their understanding of the country’s diverse heritage.
“Exploring different parts of Ghana promotes appreciation of our history and traditions while reducing tribal tensions and even social conflicts, including online hostility,” the tourism expert emphasised.
Mr Kotoka further pointed out that domestic tourism can support self-care and mental well-being, especially at a time when stress and lifestyle-related illnesses are on the rise among the youth.
“People are stressed and exhausted in the cities. Domestic tourism offers an outlet for relaxation and mental health improvement. It is no longer just about leisure, it is a necessity,” he added. Mr Kotoka also reiterated that by positioning domestic tourism as a national priority, the nation can unlock economic opportunities, strengthen cultural bonds, and improve the overall well-being of its citizens.
