Spotify adds messaging to boost music sharing

Spotify has announced a new feature, Messages, designed to allow users to share music, podcasts and audiobooks directly within the app.

The feature marks the streaming giant’s renewed push into social connectivity, following the retirement of its Inbox tool in 2017.

Unlike the earlier attempt, Messages adopts a more familiar format, functioning like direct messaging on platforms such as Instagram or WhatsApp.

Both free and premium users aged 16 and above will be able to use the feature. Users can start a conversation by sending a message request or connecting with people they have previously shared playlists, Jams, Blends or collaborative projects with. Once accepted, content can be exchanged seamlessly, complete with emojis.

Spotify says Messages is not intended to replace external sharing options, but rather to complement them.

Recommendations for people to message will also be based on past interactions within the app, including shared plans such as Family or Duo.

Security has been emphasised in the rollout. Users can accept or reject message requests, block unwanted contacts or opt out of the feature entirely through settings.

All chats will be encrypted using industry standards, and the company has stated that it will proactively scan messages for unlawful or harmful content. Reported chats will be reviewed by moderators.

The update forms part of Spotify’s broader strategy to enhance user engagement by making the app more interactive and community-driven.