Involve Experts to Grow Your Business – Expert

By: Solomon Nartey Tetteh

The General Manager of Hipro Marketing, Emmanuel Agyare Adjei, has urged business owners, especially small and growing enterprises, to involve professionals in managing key aspects of their operations, rather than attempting to do everything on their own.
Speaking on Business Breakfast on Zed 101.9FM with Nii Trebi Hammond, Mr. Agyare Adjei acknowledged that while entrepreneurs can handle many tasks themselves, there is a strong case for seeking expert support, particularly in areas such as accounting and financial management.
He advised business owners who may not have the resources to employ an in-house accountant to at least engage a professional at the end of the financial year to review and audit their books. According to him, such an exercise can help identify mistakes, highlight inefficiencies, and provide guidance on issues business owners may not have previously considered.
He noted that while it may be acceptable for entrepreneurs to manage most functions themselves during the early stages of a business, expansion requires a different approach. As companies grow and aim to scale, he said, it becomes crucial to bring in experts across various operational areas to ensure sustainability and long-term success.
Mr. Adjei cautioned business owners against attempting to handle areas outside their expertise simply because software tools and online resources are available. He further encouraged entrepreneurs to plan ahead by allocating funds for professional services, such as end-of-year audits, when preparing their annual budgets. Although these services may be expensive, he emphasized that the long-term benefits far outweigh the cost.
According to him, investing in expert support is a strategic decision that strengthens business foundations, improves decision-making, and positions companies for sustained growth.