Bel-Cola Crowned Product of the Year at 2024 Ghana Beverage Awards
By: Praisebell Rosemond Larbi
In a night dedicated to honouring excellence in Ghana’s beverage industry, Bel-Cola emerged as the proud winner of the coveted Product of the Year award at the 2024 Ghana Beverage Awards (GBA). The glamorous event, which took place at the Kempinski Gold Coast Hotel in Accra, saw leading names in the sector gather to celebrate innovation, quality, and consumer loyalty within the local beverage market.
Organised annually by Global Media Alliance, the Ghana Beverage Awards seeks to recognise and celebrate outstanding contributions to the industry while promoting the growth of local businesses. This year’s ceremony, themed “Inspiring Excellence, Promoting Local Industry,” brought together a distinguished audience of policymakers, entrepreneurs, stakeholders, and brand leaders, all committed to the development of Ghana’s beverage ecosystem.
Bel-Cola, a flagship product of Blow Chem Industries, stood out in a highly competitive field of nominees. The brand received praise from both industry experts and consumers for its consistency in quality, market impact, innovation, and widespread consumer appeal. Winning the top honour not only solidifies Bel-Cola’s status as one of Ghana’s most admired beverage brands but also reflects the confidence and trust it has built over the years among Ghanaians.
Speaking to The New Finder following the awards ceremony, Marketing Manager at Blow Chem Industries, Mr. Magnus Dey, expressed profound gratitude to the team behind the brand and the loyal customer base that continues to support it.
“This award is a major milestone in our journey, and we dedicate it to every person working tirelessly behind the scenes at Bel-Cola,” he said. “To our hardworking staff whose commitment and passion drive our success, and to our loyal consumers who believe in the brand and continue to choose us, we say thank you. This recognition is yours as much as it is ours.”
Mr. Dey further noted that the award marks not a culmination, but a renewed beginning. “We are more energised than ever to push boundaries, break new ground, and elevate our standards even further. Our goal is to continue delivering beverages that meet global quality standards while staying true to the authentic Ghanaian identity,” he added.
Bel-Cola’s victory is being seen as a testament to the brand’s resilience, strategic innovation, and strong connection with its audience. From its bold flavour to its accessible pricing, the drink has made its way into the hearts and fridges of many households across the country. As the Ghana Beverage Awards continues to spotlight excellence in the sector, Bel-Cola’s triumph in 2024 sets a benchmark for aspiring brands and underscores the potential of Ghanaian products to achieve both local dominance and international recognition.
