Poverty of knowledge dominates public sphere-Prof. Abotsi

Dean of the University of Professional Studies, Accra (UPSA) Law School, Professor Ernest Kofi Abotsi, has highlighted the prevailing poverty of knowledge in the public sphere despite the multitude of voices.
He emphasized the need for Zed Multimedia to rise above the noise and contribute substantively to public discourse.
Speaking in Accra at the official launch of the Zed Multimedia, he acknowledged the challenge faced by Zed Multimedia in carving its identity amid a crowded media landscape.
Prof. Abotsi urged the media house to choose between adopting time-tested values or conforming to the norm, emphasizing the importance of showing leadership in public broadcasting.
The law professor cautioned against the rush to break news at the expense of credibility and reliability.
In a world where many vie for the first disclosure, Prof. Abotsi advised Zed Multimedia to prioritize being a trustworthy source of news, positioning itself as the go-to outlet for authentic information.
He expressed confidence in Nana Osafo Kantanka, the Executive Chairman of Zed Multimedia, as a reflection of authenticity.
Prof. Abotsi encouraged the media house to address topics that others may be overlooking, particularly focusing on critical national issues such as artificial intelligence.
Referencing the impact of artificial intelligence on jobs, Prof. Abotsi questioned Ghana’s readiness to benefit from new employment opportunities and adapt to the changing dynamics influenced by artificial intelligence’s enhanced performance.
In conclusion, Prof. Abotsi urged Zed Multimedia to break away from the norm, providing substantive and quality content that adds value to public discourse.
He emphasized the importance of authenticity and credibility, positioning Zed Multimedia as a reliable source of information in a media landscape characterized by noise and a poverty of knowledge.
Zed Multimedia, launched on January 19, 2024, aims to deliver compelling and high-quality content across various platforms, including The New Finder Newspaper, Zed 101.9fm, Zed TV, Zedonline, and Zed Tech.
Its values include professionalism, integrity, diversity, inclusion, innovation, passion, customer orientation, respect for the team, each other, and time, along with a commitment to service to God.
The vision of the multimedia company is to become a global, ethical, and sustainable media of choice, with a mission to stand for excellence in the use of credible mass media to enhance the quality of human lives and serve the public interest.
The primary purpose of Zed multimedia is to provide valuable information to its audience, aligning with its commitment to delivering quality content