ZED FM launches “Roots & Routes” show to promote Ghana’s tourism and hospitality

ZED FM, a subsidiary of ZED Multimedia, has premiered a new radio program, “Roots & Routes,” dedicated to showcasing the rich tourism and hospitality offerings of Ghana.

The show, which debuted on Saturday, February 1, 2025, airs on Saturday at 1pm.

The inaugural episode featured a blend of music, educational segments on various tourist destinations, and an insightful interview with tour guide Mr Sammy Barnes, a tour guide.

The show is to also serve as a regular source of information and inspiration for anyone interested in exploring Ghana.

The host  emphasized the show’s objective of the show in boosting local tourism by exposing, educating, and wetting the appetite Ghanaians to the hidden treasures and adventurous places in all regions.

The show  highlighted the Asenema Waterfalls in the Eastern Region, including its accessibility and year-round flow.

It encouraged listeners to plan trips with family and loved ones to experience the beauty Ghana has to offer.

He said  tour guides provide valuable context and information, sharing anecdotes about historical sites and even everyday routes.

She  used the example of the Accra-Tema Motorway, suggesting that a tour guide could illuminate its history, construction, and inspiration.

He also pointed out that even familiar landmarks like the Jubilee House and the 37 Military Hospital have stories waiting to be told.

President of the Tour Guides Association of Ghana, Mr Sammy Barnes, underscored the importance of tour guides in promoting tourism.

“Essentially, they are ambassadors of their city, region, and the nation as a whole, ensuring that visitors have a memorable and enjoyable experience,” he said

The responsibilities of tour guides, he said, included conducting visitors through various attractions, providing information on the history, cultural significance, architecture, and other relevant topics related to the sites.

He said education played a crucial role in the work of tour guides as the Ghana Tourism Authority (GTA), the sector regulator, required some level of education and certification to enable them to practice effectively. Listeners were not left out as they were allowed to share their views on the show and talk about some tourism destinations that they had explored.