Fidelity Bank visits Zed Multimedia to foster strategic partnership
The Head of Marketing at Fidelity Bank, Madam Esi Mills-Robertson, and her team of marketers on Wednesday paid a courtesy call and familiarization visit to the offices of Zed Multimedia at East Legon, Accra.
Members of the Fidelity Bank team were Public Relations Manager Ms. Sarah Ofori-Adjei, Corporate Communications Lead Esteban Mawutor Amegashitsi, and Corporate Communications intern Nana Bempong Amankwah.
The purpose of the visit was to familiarize themselves with the operations of Zed Multimedia and explore opportunities for partnerships and establish a relationship between the media house and the bank.
Receiving the team, Acting General Manager at Zed Multimedia, Ms. Patricia Esenam, noted that the media company had an open-door policy and had been established to contribute its quota to national development through strategic partnerships.
Head of the Editorial Department, Mr. Elvis Darko, urged the bank to appreciate the challenges faced by media organizations since they are also affected by the economy.
Media organizations have to meet operational costs just like any private organization do, and therefore, it is critical that a win-win relationship is struck between the bank and the media organization to ensure both will survive the odds.
On her part, Ms. Esi E. Mills-Robertson expressed the bank’s preparedness to take advantage of strategic partnerships that will meet the mandate of the Bank but also ensure that Zed Multimedia is in a position to continue playing its watchdog role as expected.
She noted that expectations were high of Zed Multimedia to support the Bank in its work and to act as a lever that will help place Fidelity Bank ahead of the competition.
