Pianim calls for vibrant, truthful media with integrity

Economist, Mr Kwame Pianim has charged newly launched Zed Multimedia to be driven by professionalism, balance and dynamism in its work.

Mr Pianim maintained that “the media, the fourth estate of the realm is critical for checks and balances and in any democracy, the absence of a vibrant dynamic media, committed to truth and integrity spells trouble.

The economist who was speaking on the occasion of the official launch of Zed Multimedia in Accra lamented the falling standards on the Ghanaian media landscape and the general societal decadence and prayed that “the coming of Zed Multimedia will change the narrative.” 

Impressed with the ‘lifestyle, leisure and business’ tagline, the economist and elder statesman hoped and prayed that “you will follow the path you’ve taken.”

He was encouraged by the presence at the launch of Rev. Mensah Otabil and other servants of God, and requesting that the status quo continues to guarantee success.

“Once we are walking with God we are sure the country will benefit”

According to Mr Pianim, the narrative that Ghanaians are clever but unreliable ought to be changed and “I hope Zed Multimedia will help us to get the narrative right and that once you and I are committed to do things the right way.”

The world had changed and technology was evolving speedily and it was imperative to be relevant and be abreast with the times.

Zion Hills Multimedia (Zed multimedia), is a dynamic media entity poised for success.

Located at East Legon near America House traffic light, the multimedia company aspires to be a credible mass media outlet dedicated to improving the quality of human lives and serving the public interest.

Zed multimedia comprises several subsidiaries, including The New Finder Newspaper (formerly The Finder Newspaper), Zed 101.9fm radio, Zed TV, Zedonline, and Zed Tech.

The company’s commitment revolves around delivering compelling and high-quality content in the areas of Lifestyle, Leisure, and Business (LLB) across its diverse platforms.

Zed multimedia’s values include professionalism, integrity, diversity, inclusion, innovation, passion, customer orientation, respect for the team, each other, and time, along with a commitment to service to God.

The vision of the multimedia company is to become a global, ethical, and sustainable media of choice, with a mission to stand for excellence in the use of credible mass media to enhance the quality of human lives and serve the public interest.

The primary purpose of Zed multimedia is to provide valuable information to its audience, aligning with its commitment to delivering quality content.

The philosophy emphasizes meeting audience expectations and fostering community engagement.

The launch marks a significant milestone for Zed multimedia as it embarks on its journey to redefine mass media in Ghana, promising a fresh perspective and a commitment to delivering content that resonates with diverse audiences.

Distinguished personalities and dignitaries  who graced the launch included Prof. Kofi Abotsi, a prof. of constitutional and comparative law and the Dean of the UPSA Law School in Accra; James Ebo Whyte, popularly known as Uncle Ebo Whyte, a playwright, author, and motivational speaker and Dr. Pastor Mensa Otabil, Founder and General Overseer of the International Central Gospel Church (ICGC).

Others include Cynthia Prah, National Information Officer of the United Nations Information Center (UNIC), and Nana Osafo Kantanka, Chairman and Chief Executive Officer (CEO) of Zion Hills Multimedia, who is also a traditional ruler from Akropong in the Eastern Region and communication expert.

The rest are Mark Okraku-Mantey is the Deputy Minister for Tourism Arts and Culture, (MOTAC), Fritz Baffour, former Minister of Information, Member of Parliament and communication consultant, Ministers of the gospel, traditional leaders among others.