ZED Multimedia, Partners Bring World Cup Viewing Experience to Fans
ZED Multimedia is set to elevate the World Cup experience for football lovers in Ghana through a new partnership with Cello Restaurant in Osu and Jenius Mark, designed to bring live match screenings and fan engagement closer to the public.
As part of the initiative, Cello Restaurant which will host a special screening of the World Cup opening match and the first Black Stars Match. The event is expected to mark a major fan engagement moment, combining football, entertainment and hospitality in a premium viewing environment.
The partnership will also extend Jenius Mark viewing centres located at Atlantic Mall and Accra Mall. The venues will be transformed into vibrant fan zones where supporters can gather to watch key fixtures on big screens in an energetic and interactive atmosphere.
ZED Multimedia says the collaboration reflects its commitment to bringing sports content closer to audiences while creating lifestyle-driven experiences that go beyond traditional broadcasting.
Fans attending the viewing locations can expect a dynamic match-day experience featuring live commentary, interactive fan segments, branded activations and surprise giveaways during selected games.
Jenius Mark, known for its innovative in-mall entertainment experiences, says the partnership will turn both Atlantic Mall and Accra Mall into football destinations throughout the tournament period, boosting engagement and foot traffic.
Cello Restaurant’s involvement in the opening match screening adds a hospitality dimension to the experience, offering fans a comfortable and premium setting to enjoy one of the most anticipated moments of the tournament.
The World Cup activation will run throughout the competition, with Zed Multimedia and its partners promising additional fan-centered events and immersive experiences as the tournament progresses.
The initiative aims to unite football lovers across Accra, creating shared moments and memorable experiences as the world’s biggest sporting event unfolds.
