NADMO Launches Road Safety Drive in Ashanti Region

The National Disaster Management Organisation (NADMO) in the Ashanti Region has launched a strong campaign to reduce the rising number of road accidents, especially along the Kumasi–Accra Highway. The initiative is focused on accident-prone areas, with special attention to the Asante-Akim stretch, which has recorded worrying accident figures in recent months.
As part of the exercise, NADMO officials from the Ashanti Regional Secretariat, working together with the Asante-Akim Central Municipal NADMO office, have mounted road safety signposts along the highway. These signs carry clear warnings such as “Slow Down, Accident Prone Area” to remind drivers to reduce their speed. The timing of the intervention is crucial, as traffic volumes usually increase during the festive season, raising the risk of crashes.
Prince Ahmed, the Ashanti Regional Public Relations Officer of NADMO, explained that the decision was based on disturbing accident data inherited by the current administration. According to him, the records showed that the Asante-Akim stretch is one of the most dangerous sections of the highway. “We realised from the data that this area records frequent accidents. While it may be impossible to eliminate accidents completely, we are determined to significantly reduce their occurrence through preventive measures,” he said.
Mr Ahmed added that the initiative is not limited to Asante-Akim but is part of a wider regional strategy to improve road safety across Ashanti. NADMO is working closely with key partners such as the Motor Traffic and Transport Department (MTTD) of the Ghana Police Service, the National Road Safety Authority (NRSA), the Driver and Vehicle Licensing Authority (DVLA), and local assemblies. Together, they aim to promote safer driving habits and reduce fatalities.
He stressed that disaster prevention is a shared responsibility, requiring cooperation between institutions, communities, and road users. “Our role is to anticipate risks and mitigate them to an acceptable level for communities. That is why we involve all relevant institutions and road users so that, together, we can achieve lasting results,” he noted.
Lanbon Joseph, the Asante-Akim Central Municipal Director of NADMO, revealed that between September 1 and December 2 this year, 13 accidents were recorded on the stretch, involving about 100 passengers. Sadly, six people lost their lives during this period. He further explained that these figures did not include accidents involving heavy-duty trucks, meaning the actual situation could be even more serious.
He emphasised that the interventions being rolled out are preventive in nature, aimed at reducing both fatalities and injuries on major highways across the Ashanti Region. Mr Joseph appealed to motorists to pay attention to the road safety signs, obey traffic regulations, and cooperate with enforcement agencies. He reminded drivers that their discipline and caution on the road are critical to saving lives.