Volkswagen celebrates five years with T-Cross SUV made for Ghanaian environment
The fifth anniversary of Volkswagen Ghana has been marked with the official unveiling of the new T-Cross SUV, highlighting a major milestone in the company’s mission to deepen local automotive production and expand its footprint in Ghana’s growing vehicle market.
Volkswagen Ghana has celebrated its fifth anniversary with the official unveiling of the new Volkswagen T-Cross SUV, marking a major milestone in the company’s mission to deepen local automotive production and expand its footprint in Ghana’s growing vehicle market.
The anniversary event, held at Airport City in Accra yesterday, October 29, 2025, brought together industry stakeholders and automobile enthusiasts to celebrate Volkswagen’s achievements since establishing its local assembly operations five years ago.
Speaking at the ceremony, Mr Jeffery J.O. Peprah, Chief Executive Officer of Volkswagen Ghana, described the journey as “rewarding and transformative,” emphasising the company’s commitment to moving from vehicle assembly to full-scale manufacturing in Ghana.
“The journey has been worth it and we see this as a true milestone, assembling Volkswagen vehicles here in Ghana and by Ghanaians. We are looking forward to going beyond assembling vehicles to full manufacturing in the near future,” Mr Peprah stated.
In an interview with The New Finder on the sidelines of the event, Mr Peprah highlighted the steady growth in market acceptance of Volkswagen vehicles within the past five years, noting that the company now enjoys significant consumer confidence and brand recognition compared to decades ago.
“The Ghanaian market has evolved, and we have seen strong acceptance from consumers who appreciate the quality, affordability, and reliability of our vehicles. One of our core strategies was to bring Volkswagen closer to Ghanaians by assembling cars locally rather than importing fully built ones. That approach has made a big difference,” he explained.
The newly unveiled T-Cross SUV, according to Mr Peprah, was designed specifically with the Ghanaian consumer in mind. Built to meet local road and climate conditions, the compact SUV combines practicality, durability, and comfort, making it suitable for families and individual drivers alike.
“The T-Cross was made for the Ghanaian environment. It is an SUV that delivers comfort, safety, and performance on our roads. For families with children, it offers space and convenience without compromising style or efficiency,” he added.
Volkswagen Ghana, which began assembling vehicles in 2020 under the Ghana Automotive Development Policy, has since produced several models including the Tiguan, Polo, Passat, and Amarok.
The company says it will continue to work closely with policymakers to strengthen Ghana’s automotive value chain, develop local technical capacity, and attract component suppliers to boost industrial growth.
