GCB Bank proposes direct payment gateway for Ghanaian TikTok creators
Ghanaian TikTok creators may soon enjoy direct access to their earnings, following a proposal by GCB Bank PLC to serve as a payment gateway for the platform.
If approved, the initiative would eliminate middlemen and reduce high commissions, ensuring creators take home a larger share of their revenue from TikTok gifts and other monetisation streams.
Under the proposed system, GCB Bank would leverage its financial infrastructure to facilitate direct transfers into bank accounts, mobile money wallets, and Visa or MasterCard debit cards.
A delegation from GCB, led by Chief of Staff Abraham Ferguson, presented the plan to the Minister for Communication, Digital Technology and Innovations, Samuel Nartey George.
The Minister described the proposal as “a positive step for Ghana’s creative and digital sectors.”
TikTok’s West Africa representative, Ms Tokumbo Ibrahim, confirmed that the company is reviewing the proposal. She added that TikTok remains open to exploring “solutions that meet regulatory standards while enhancing the creator experience.”
If the plan is given the green light, technical teams from GCB and TikTok will collaborate to integrate their systems.
This will also involve consultations with Ghana’s financial regulators to develop a secure and transparent framework for direct payments to content creators.
