Be the voice of integrity-Prof. Adei charges Zed Multimedia

By Daniel Nonor

Renowned public servant, educationist, and academic, Professor Stephen Adei, has challenged the management and workers of Zion Hills Multimedia (Zed Multimedia) to be a voice of integrity in the media landscape of Ghana.
Speaking at the official launch of Zed Multimedia in East Legon, Accra, Professor Adei emphasized the importance of guarding against misinformation and falsehood across all media platforms.
He urged the management of Zed Multimedia to take a strong stance against misreporting and intentional misinformation, highlighting the irreversible damage caused by spreading false information.
He stated that anyone deliberately misinforming on Zed Multimedia should face consequences including outright dismissal, emphasizing the responsibility of the media house to provide accurate and credible information.
“Anyone who deliberately misinforms on Zed Multimedia must be fired because what goes out does not change. You cannot change false information,” he stated emphatically.
Drawing from personal experience as a victim of misinformation, Prof. Adei shared that certain misrepresentations made about him in the media space many years ago, though proven false, still persist in online search engines.
He underscored the long-lasting impact of misinformation and stressed the need for media organizations to prioritize accuracy.
Encouraging Zed Multimedia to be a platform of choice on the Ghanaian media landscape, Prof. Adei said Ghanaians are eagerly anticipating a new space that fills the void and exhibits leadership in credibility.
Zion Hills Multimedia (Zed multimedia), is a dynamic media entity poised for success.
Located at East Legon near America House traffic light, the multimedia company aspires to be a credible mass media outlet dedicated to improving the quality of human lives and serving the public interest.
Zed multimedia comprises several subsidiaries, including The New Finder Newspaper (formerly The Finder Newspaper), Zed 101.9fm radio, Zed TV, Zedonline, and Zed Tech.
The company’s commitment revolves around delivering compelling and high-quality content in the areas of Lifestyle, Leisure, and Business (LLB) across its diverse platforms.
Zed multimedia’s values include professionalism, integrity, diversity, inclusion, innovation, passion, customer orientation, respect for the team, each other, and time, along with a commitment to service to God.
The vision of the multimedia company is to become a global, ethical, and sustainable media of choice, with a mission to stand for excellence in the use of credible mass media to enhance the quality of human lives and serve the public interest.
The primary purpose of Zed multimedia is to provide valuable information to its audience, aligning with its commitment to delivering quality content.
The philosophy emphasizes meeting audience expectations and fostering community engagement.
The launch marks a significant milestone for Zed multimedia as it embarks on its journey to redefine mass media in Ghana, promising a fresh perspective and a commitment to delivering content that resonates with diverse audiences.
Distinguished personalities and dignitaries expected who graced the launch included Prof. Kofi Abotsi, a prof. of constitutional and comparative law and the Dean of the UPSA Law School in Accra; James Ebo Whyte, popularly known as Uncle Ebo Whyte, a playwright, author, and motivational speaker and Dr. Pastor Mensa Otabil, Founder and General Overseer of the International Central Gospel Church (ICGC).
Others include Cynthia Prah, National Information Officer of the United Nations Information Center (UNIC), and Nana Osafo Kantanka, Chairman and Chief Executive Officer (CEO) of Zion Hills Multimedia, who is also a traditional ruler from Akropong in the Eastern Region and communication expert.
The rest are Kwame Pianim, renowned economist and elder statesman, Mark Okraku-Mantey is the Deputy Minister for Tourism Arts and Culture, (MOTAC), Fritz Baffour, former Minister of Information, Member of Parliament and communication consultant, Ministers of the gospel, traditional leaders among others.