Ghanaians must invest in local tourism to boost economy

Ghana is losing billions of cedis to foreign tourism while many of our own world-class attractions remain underexplored. The Ghana Statistical Service (GSS) reports that Ghanaians spent an estimated GHS4 billion on outbound travel in 2023 alone.

This staggering sum highlights a troubling pattern: we are exporting our tourism spending instead of supporting our own economy.

Visiting foreign countries for leisure is not inherently wrong, yet it becomes a problem when local sites lack the infrastructure and promotion needed to attract both domestic and international visitors.

Our heritage sites, national parks, cultural centres, and natural attractions remain underdeveloped, and poor access, inadequate amenities, and weak marketing undermine their potential.

The economic impact is significant. When Ghanaians travel abroad, the money spent on accommodation, transport, food, and shopping benefits foreign economies instead of Ghana’s.

If even a portion of the GHS4 billion were redirected to domestic tourism, it could stimulate local businesses, create jobs, and expand the hospitality sector. Moreover, local spending encourages reinvestment in Ghanaian communities, supporting artisans, tour operators, and small enterprises.

To reverse this trend, serious reforms are needed. Roads and transportation networks to tourist sites must be improved, ensuring visitors can access attractions safely and conveniently. Facilities at parks, cultural centres, and historical sites must meet international standards, including accommodation, food services, and guided tours.

Marketing campaigns should highlight Ghana’s unique offerings, targeting both domestic travellers and international tourists. Partnerships between the government, private sector, and local communities are essential to develop competitive tour packages and enhance visitor experiences.

The GSS also highlights the dominance of self-managed, informal outbound trips. This shows that Ghanaians are willing to spend on tourism when opportunities are attractive. By offering professional, well-packaged experiences within Ghana, the country can capture this spending and convert it into tangible economic growth.

In a world where tourism is a major driver of national income, Ghana cannot afford to let billions leave the economy. Investing in local tourism is not just about leisure; it is a strategic economic choice.

Strengthening infrastructure, promoting cultural and natural heritage, and developing inclusive tourism packages will ensure that more Ghanaians discover the richness of their own country while keeping economic benefits at home.