Ghana Tourism Authority Calls for Stronger Support in Promoting Heritage
By Praisebell Rosemond Larbi
The Ghana Tourism Authority (GTA) is calling for increased efforts in promoting the country’s rich cultural heritage as part of this year’s Heritage Month celebrations. Speaking at the official launch of Heritage Month themed, “Eat Ghana, Wear Ghana, See Ghana and Feel Ghana” at the Labadi Beach Hotel, the Chief Executive Officer of the GTA, Mrs. Marilyn Maame Efua Houadjeto, urged Ghanaians to elevate the nation’s cultural identity by actively promoting locally made products and embracing traditional diversity. She emphasized that celebrating Ghana’s heritage should go beyond appreciation and translate into practical support for indigenous industries.
“The Heritage Month initiative is designed to celebrate Ghanaian culture, history, music, cuisine, and fashion while encouraging domestic tourism,” Mrs. Houadjeto stated. She encouraged citizens to patronize locally made goods, not just during the season but as a continuous effort to sustain Ghana’s cultural and economic growth.
Speaking on the same issue, Deputy CEO of the GTA, Abeiku Aggrey Santana, also called on the Ghana Tourism Federation to intensify its role in showcasing the country’s diverse heritage. He urged stakeholders to align with the Ministry of Tourism’s theme, Do Everything Ghana, by actively participating in cultural events and promoting tourism initiatives.
Mr. Santana emphasized that tourism remains one of Ghana’s most lucrative industries, contributing significantly to the economy. He called for collective support from businesses, media organizations, and the general public to enhance the sector’s growth, create jobs, and position Ghana as a premier travel destination.Heritage Month, observed annually in March, serves as a platform to highlight Ghana’s traditions and historical significance through exhibitions, cultural showcases, and promotional campaigns. With this year’s edition underway, stakeholders are optimistic that greater participation will strengthen national pride and boost Ghana’s tourism industry.
