Serene Insurance opens Adentan branch
Serene Insurance has marked another milestone with the launch of its 11th branch in Accra, reaffirming its mission to transform the insurance landscape in Ghana.
Speaking at the event, the Chief Executive Officer (CEO) of Serene Insurance, Mrs. Mercy Naa Koshie Boampong, pledged the company’s commitment to making insurance more accessible and reliable for the public.
A Vision for Prompt Claims and Accessibility
Mrs. Boampong highlighted Serene Insurance’s focus on ensuring prompt payment of claims, a cornerstone of its operations since its establishment in September 2018. “Once the claim is legitimate, the claim should be processed and paid within the shortest possible time,” she stated. This customer-first approach has positioned the company as a reliable partner in Ghana’s insurance industry.
She further explained the company’s strategy to bring insurance closer to the public, both physically and digitally. “We believe insurance should go to the clients,” Mrs. Boampong noted, pointing to the growing branch network and digital platforms, including a mobile app and an upcoming WhatsApp chatbot set to launch on December 1.
Rapid Growth and Expansion
In just six years, Serene Insurance has grown significantly, establishing 11 branches across Ghana. These include branches in key regions such as the Central Region (Kasoa), Western Region (Takoradi), Volta Region (four branches), Northern Region (Tamale), Tema (Communities 11 and 25), and Accra (Accra West, Accra East, and La Paz).
“We’ve achieved what some companies haven’t in 20 or 30 years,” said Mrs. Boampong. “Next year, we plan to open two additional branches in Sunyani and Ahafoman.”
Leveraging Technology for a Seamless Experience
Serene Insurance is embracing innovation to enhance customer experience. The upcoming launch of its WhatsApp chatbot aims to simplify customer interactions and improve service delivery. This digital solution will complement the company’s existing mobile app, providing clients with more convenient ways to access insurance services.
A Commitment to Excellence
As Serene Insurance celebrates its sixth anniversary, its trajectory underscores a commitment to redefining insurance in Ghana. With a focus on accessibility, prompt claims processing, and technological advancements, the company continues to set new benchmarks for the industry.
“We thrive on trust and customer satisfaction,” Mrs. Boampong concluded. “Our growth is a testament to our dedication to serving the insuring public and making a lasting impact in Ghana’s insurance sector.”
With its expanding branch network and customer-focused innovations, Serene Insurance is well on its way to becoming a leader in Ghana’s insurance market.
Serene Insurance was established by First Sky Group, which also operates in the construction and hospitality sectors through Volta Serene, the only four-star hotel in Ho in the Volta region.
The company’s goal is to change the face of insurance by ensuring legitimate claims are processed and paid promptly while making insurance services accessible through physical branches and digital platforms.
Serene Insurance was in 2023 recognised as the Best Growing Insurance Company on the back of its aggressive and continued expansion of branch presence, increasing gross written premiums and underwriting profit and the Best CSR Leadership leveraging its strategic anchor to promote business continuity and sustainability. The company’s CEO was adjudged as the CEO of the Year for 2023 under general insurance category at the 7th Ghana Insurance Awards in Accra.
