‘Home Care concept lacks public awareness’
Story: Diana Mamley SACKITEY
CHIEF Executive Officer (CEO) of Denmarjah Home Care, Jasmine Djang, a leading provider of home care services in Ghana, has identified the lack of public awareness as a significant barrier to the growth of the home care sector in the country.
According to Jasmine Djang, the concept of home care is still relatively new to many Ghanaians, with many people still unfamiliar with the range of services available, from post-operative care to support for elderly and disabled individuals.
This knowledge gap has contributed to a slower uptake of services, which are vital in providing personalized, at-home care for those who are elderly, ill, or recovering from medical procedures.
“The awareness around home care services is still very low in Ghana,” Jasmine Djang remarked. “In many parts of the world, home care is seen as an essential part of the healthcare ecosystem, but here, it’s still a largely untapped sector. The misconception that care can only be received in a hospital or clinic is limiting access to these services.”
One of the major challenges, she continued, is the absence of government support for home care services, which has further complicated the sector’s growth. Unlike other healthcare services, home care providers in Ghana operate with little to no financial assistance or policy support from the government. The situation is further exacerbated by the limited coverage of home care services under existing health insurance schemes.
“The government has not yet recognized the potential of home care in improving health outcomes and reducing the pressure on hospitals and healthcare facilities,” she explained. “Without support from the government, it’s difficult for companies in this space to scale up their operations and meet the growing demand for in-home care.”
Speaking on Business Breakfast on Zed, Jasmine Djang emphasized that the absence of widespread knowledge about the importance and availability of home care services has resulted in limited demand, despite the growing need for such essential care options. Additionally, the limited coverage of home care services under insurance policies means that many individuals who would benefit from home-based care are unable to afford it. While insurance plans typically cover hospital stays and surgeries, they often fail to include essential at-home services, leaving many families to bear the full cost of care.
Despite these challenges, the CEO remains optimistic about the future of the home care industry in Ghana. She highlighted the growing trend of urbanization, the aging population, and increased awareness of non-hospital-based care as factors that could drive demand in the coming years.
“I believe that with more public education, advocacy, and government engagement, the home care sector in Ghana can grow significantly,” she said. “As more people understand the value of home care and as policies evolve, we expect to see a shift toward a more integrated healthcare system that includes home care as a core component.” Jasmine Djang also called for more collaboration between home care providers, insurance companies, and government institutions to ensure that more Ghanaians can access affordable and quality home care services. She believes that with the right investment and attention, home care could become a key part of Ghana’s healthcare landscape, improving quality of life for many and reducing the burden on hospitals.
