Success Is About Fulfilment, Not Mansions or Cars — Nhoya Ruthlyn
Ghanaian digital marketer, content creator and creative director, Nhoya Ruthlyn, says her understanding of success has evolved from material wealth to personal fulfilment and living the life she has always desired.
Speaking in an interview on Highway 10.19 on ZED FM, Ruthlyn said she once measured success by possessions such as expensive cars and mansions, but now considers fulfilment the true measure of achievement.
“I thought success is the only woman she’s been watching. Your car — that was success to me. But right now, my definition of success is different. Being fulfilled is successful to me,” she said.
Ruthlyn explained that she considers herself successful because she is currently living the life she envisioned for herself several years ago.
“When I’m fulfilled, I’m successful. I don’t care about the mansions, the car. When I don’t have a car and anything, I still move. I’m still fulfilled because the life I wanted to live like three years ago, I’m living it now,” she said.
The content creator said the growing public appreciation for her work also gives her a sense of accomplishment and satisfaction.
Ruthlyn explained that her content creation revolves around two main categories: personal story-time videos and commercial content produced for brands.
She said her story-time videos are spontaneous and largely unscripted, often created whenever she remembers an interesting personal experience.
“Story time, they are never scripted. It’s just from the mind. If I remember something, I just take my camera and record,” she said.
Brand content, however, requires more preparation, brainstorming and planning to meet the expectations of clients.
Ruthlyn also disclosed that content creation has become financially more rewarding for her than her previous nine-to-five employment.
“Personally, I feel like the content creation or money-making side for me, I’m earning more than I did when I was doing the nine-to-five,” she said.
She noted that brand deals form a significant part of her income, while she also earns money through live sessions, although she is currently unable to withdraw some of those earnings because she does not have a PayPal account.
Ruthlyn cautioned young people against assuming that becoming an influencer is easy, stressing that building a sustainable audience requires consistency, mental strength and patience.
“Some people think it’s easy. But you have to build it from scratch,” she said.
She added that influencers must work hard to attract views, engagement and followers because brands often attach performance targets to their campaigns.
According to her, the journey is still ongoing as she continues to build her fan base and establish herself in Ghana’s competitive digital content space.
